Welcome to Nielsen ReelResearch. Currently our testing is available by invitation only.

Nielsen ReelResearch produces online research for the testing of creative materials developed by Fortune 1000 advertisers and marketers. Originally focusing on evaluating movie trailers for the motion picture industry via its own proprietary technology - including ePlayer as well as the ability to deliver real-time results via personal digital assistants (PDAs) ReelResearch has broadened it expertise to attract leading advertisers such as Proctor & Gamble, Kmart, Miller Brewing, television networks, and music labels.